WASO - Shiseido
360° activations for the launch of a new skincare line in Europe, Middle East & Arabic countries. Waso (literally harmony & inspiration) is a natural skincare line dedicated to millenials, inspired by the japanese Washoku philosophy. Digital activations, Training strategy & Retail animations…
ALL THINGS BEAUTIFUL COME FROM NATURE
![waso_packshots](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_packshots.jpg)
![waso_packshots](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_packshots.jpg)
DIGITAL ACTIVATIONS
![waso_landing](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_landing.jpg)
![waso_landing](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_landing.jpg)
![waso_ingredients3](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_ingredients3.gif)
![waso_ingredients3](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_ingredients3.gif)
![waso_productpage](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_productpage.jpg)
![waso_productpage](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_productpage.jpg)
![waso_portraits2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_portraits2.gif)
![waso_portraits2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_portraits2.gif)
RETAIL ANIMATIONS
![waso_retail1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_retail1.jpg)
![waso_retail1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_retail1.jpg)
![waso_retail2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_retail2.jpg)
![waso_retail2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_retail2.jpg)
![waso_retail3](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_retail3.png)
![waso_retail3](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_retail3.png)
TRAINING EVENT & TOOLS
![waso_totebagok](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_totebagok.jpg)
![waso_totebagok](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_totebagok.jpg)
![waso_folder](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_folder.gif)
![waso_folder](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_folder.gif)
![waso_woodgame1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_woodgame1.jpg)
![waso_woodgame1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_woodgame1.jpg)
![waso_woodgame2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_woodgame2.jpg)
![waso_woodgame2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_woodgame2.jpg)
DIGITAL LEARNING
![waso_elearning1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_elearning1.jpg)
![waso_elearning1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_elearning1.jpg)
![waso_kanjis](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_kanjis.png)
![waso_kanjis](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_kanjis.png)
![waso_technologypage](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_technologypage.jpg)
![waso_technologypage](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_technologypage.jpg)
![waso_techno1_ok1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_techno1_ok1.gif)
![waso_techno1_ok1](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_techno1_ok1.gif)
![waso_techno2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_techno2.gif)
![waso_techno2](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_techno2.gif)
![waso_techno3](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_techno3.gif)
![waso_techno3](http://benoitdeschamps.com/wp-content/uploads/2017/11/waso_techno3.gif)
CONCEPT / MOOD FILM
Creative direction & design @Les Poupées Russes
Team mate: Alexis Rousseau