Altan
Strategic & visual rebranding for a parisian shoemaker.
The new identity was inspired by one of the house’s signatures – the patina – which comes to life in a digital film showing the brand know-how & singularity.
IDENTITY / GRAPHICAL GUIDELINES / FILM
![altan_logo](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_logo.png)
![altan_logo](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_logo.png)
![altan_v3](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_v3.gif)
![altan_v3](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_v3.gif)
![altan_monogram](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_monogram.jpg)
![altan_monogram](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_monogram.jpg)
![altan_wood](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_wood.jpg)
![altan_wood](http://benoitdeschamps.com/wp-content/uploads/2017/07/altan_wood.jpg)
Creative direction @Semio Design - Team mate: Valentin Fougères
Film director: Simon Noizat / Production: Tago Mago Films